You don't need another advisor.

You need someone who's done it.

I'm Matt Lattanzio — Fractional CRO and CMO for early-stage B2B SaaS companies that are ready to build a real revenue engine.

What that actually means:

Most founders hit the same wall. The product works. Early customers are happy. But revenue is inconsistent, the sales motion is founder-led and exhausting, and hiring a full-time CRO feels premature.

That's where I come in.

I embed into your business, own the revenue function, and build the systems, playbooks, and pipeline that let you scale without burning yourself out doing it.

No theory. No 90-day decks. Just execution.

Who I've done it for:

I've spent 15+ years in B2B SaaS — as an operator at 7shifts, as a CRO, and now as a fractional executive working with a handful of founders at a time across restaurant tech, hospitality, and vertical SaaS.

advisory packages

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Operator Mode

For founders who want someone in the business — not just on calls.

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Advisor Mode

For teams that already have operators but need senior-level direction.

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1:1 Coaching

For individual reps and revenue leaders who want to level up fast.

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book some time?

If your revenue motion is founder-led and you're ready to change that — let's connect.

Book Time