I’ve sat in
your seat

Not as a consultant watching from the outside. As an operator — building teams, missing targets, fixing broken funnels, hiring the wrong people, and figuring it out in real time.

That's what makes this different.

The background:

I spent 15+ years in B2B SaaS before going fractional. I've held VP and CRO roles at companies ranging from early-stage startups to scaling mid-market SaaS businesses — mostly in restaurant tech, hospitality, and vertical SaaS.

I was part of the early team at 7shifts, one of the fastest-growing restaurant workforce management platforms in North America. I've led teams across marketing, sales, and revenue — and I've made just about every GTM mistake you can make along the way.

In 2024, I launched Supply & Demand Consulting. The idea was simple: give early-stage founders access to the kind of senior revenue leadership that usually only shows up after a Series B.

It's been a monster ride since.

Book Time
Young man with short blonde hair and a bright smile, wearing a black t-shirt, in an industrial-style space with exposed wood beams and white walls. 
How I Work

I'm direct. I don't sugarcoat and I don't waste time. If something isn't working, I'll tell you — and I'll bring the data to back it up.

I take on a small number of clients at a time because I'm not interested in being spread thin. Every founder I work with gets my full attention, my full network, and my honest opinion — even when it's uncomfortable.

I'm not here to build a big agency. I'm here to do great work with people I respect.

What I care about outside of work:

I live in Niagara, Ontario with my wife and two young kids. I hike the Bruce Trail from my backyard, take my fitness seriously, and have a possibly unhealthy obsession with barrel-aged stouts. 🍺

I believe the best operators are rested, present, and have a full life outside of work. I try to live that — and it makes me better at what I do.

A few things I believe strongly:

  • Cold calling still works. Anyone who says otherwise has bad execution, not a bad channel.

  • Marketing leaders who can't think like salespeople are becoming obsolete.

  • The best CROs came up through marketing. Fight me.

  • PMF is felt, not declared. If you're muscling every deal closed, you don't have it yet.

  • Integrations should amplify a great product — not be the product.

  • Hustle culture is a trap. The best operators I know work focused hours and go home.

Want to work together?

I'm selective about who I take on — not because I'm trying to be precious about it, but because the engagements that work best are ones where there's real trust, real urgency, and a founder who's ready to move.

If that sounds like you — let's talk.

Book Time