services

I take on a small number of clients at a time — intentionally. Every engagement gets my full attention, not a junior team member and a monthly report.

There are three ways to work together depending on where you are and what you need.

A cluttered desk with potted plants, an open magazine, a closed notebook, a laptop with an open screen, a computer mouse, papers, and a large desktop computer with a visible Apple logo, near a window showing green trees outside.

operator mode

If your sales motion is still founder-led, your pipeline is inconsistent, and you need someone to own revenue end-to-end — this is the engagement.

I embed into your exec team and operate like a full-time CRO. I'm not advising from the outside. I'm in it with you.

What I own:

  • Full audit of your revenue engine — GTM, sales, pipeline, forecasting, customer experience

  • Build and execute the sales playbook (not just docs that sit in Notion)

  • Sales team reports directly to me

  • I personally run active deals when needed to unblock pipeline

  • Sales enablement, onboarding, training, and live coaching

  • Forecasting, targets, and revenue accountability

  • Partner to the CEO on growth strategy

Best for: Early to mid-stage SaaS ($1–10M ARR) with founder-led sales that needs to scale. Teams that want speed, structure, and execution — now.

The outcome: A predictable, owned revenue system. Not advice. Not theory.

~40 hrs/month retainer

Book Time
Two people working on laptops at a wooden table. One is wearing headphones and glasses, the other has gray hair and glasses. There is a potted plant, a phone, and some snacks on the table.

1:1 Sales Coaching

Not every engagement needs a fractional exec. Sometimes you just need someone who's been in the trenches to help you sharpen your game.

I work directly with SDRs, AEs, and early-career revenue leaders who are serious about getting better — faster. This isn't generic sales training. It's real coaching built around your specific deals, your pipeline, your objections, and your gaps.

What we work on:

  • Prospecting and outbound strategy

  • Discovery and qualification frameworks

  • Deal reviews and pipeline coaching

  • Objection handling and closing

  • Career development and next steps

What this looks like: Bi-weekly 1:1 sessions with async support between calls. Direct, honest feedback — no sugarcoating.

Best for: New SDRs or AEs who want to accelerate. Mid-career reps who've plateaued. Revenue leaders stepping into bigger roles for the first time.

The outcome: Clarity on what's holding you back — and a real plan to fix it.

Book Time

advisor mode

You've got a Head of Sales. You've got a GTM motion. But you're making big decisions without a senior revenue leader in the room — and it's starting to cost you.

This is high-leverage CRO guidance without the day-to-day execution.

What's included:

  • Weekly 1:1s with founder and/or revenue leaders

  • GTM, pipeline, and forecast reviews

  • Strategic coaching and decision support

  • Feedback on deals, admorg design, comp, and process

  • Async support as needed

What this isn't: Hands-on execution, team management, or running deals. If you need that — Operator Mode is the right fit.

Best for: Founders with a Head of Sales already in place. Teams that need clarity, not capacity. Companies navigating a major GTM transition.

The outcome: Better decisions, faster — without adding another full-time exec.

~20 hrs/month retainer

Book Time
Two women sitting at a table in a dimly lit cafe or restaurant, engaged in conversation. One woman is facing away from the camera, with dark hair tied up, wearing a green shirt. The other woman, with short hair and glasses, is slightly blurred and facing the camera.